The United Nations Development Programme (UNDP) and Wunderman Thompson Australia have launched a new children’s book ‘The Birds & The Bees’ which aims to remind children that even though they don’t have a vote on how leaders’ tackle climate change, they do have a voice.
The beautifully illustrated book is part of the UNDP’s ‘Don’t Choose Extinction’ campaign that began earlier this month. The project features a dinosaur addressing the United Nations, urging the world not to choose extinction. It has been developed in light of the fact that today’s children will be more affected by climate change than any other generation.
Traditionally a talk for parents to have with their kids, this version of ‘The Birds & The Bees’ isn’t a story about how life is made, but how life on Earth can be saved.
The book will soon be available in all 6 UN languages (English, French, Spanish, Arabic, Russian and Chinese) and is available to pre-ordered now in English from the UNDP shop. French and Spanish versions will also be released in the coming weeks.
Agency: Wunderman Thompson Australia
Client: United Nations Development Programme; Boaz Paldi, Rebecca Webb, Gabriela Goldman
Illustrator: Anđela Janković
Chief Creative Officer: João Braga
Associate Creative Director: Jack Elliott
Associate Creative Director: Lochie Newham
Operations Director Australia/Client Lead: Paulina Embart
Chief Technology Officer: Martin Beecroft
Senior Engagement Manager: Anna Parker
Senior Integrated Producer: Emma Donaldson
Studio Integrated Designer: Jimi Ayling
PR & Communications: Edelle Gettings
UX/UI Director: Travis Weerts
Technical Director: Marcus Collier
Talent Management: Josh Vines
Audiobook voice: Melanie Zanetti
Audiobook voice: Nikolaj Coster-Waldau
Recording studio: Prime Rib Productions, Los Angeles
Sound design: Front of House, Melbourne