Are you a second screener? Research shows that a staggering 90% of us enjoy scrolling through our phones while simultaneously watching TV. Having a bit of fun with this statistic and to mark the return of Channel 4’s hit show Gogglebox, the team at Three UK has released a selection of short spots depicting our mobile phone habits.
Created by Wonderhood Studios and directed by Knucklehead’s Rob Leggatt, each short spotlights an all too relatable moment, from being interrupted by a family member’s ringtone mid-show to getting distracted and Googling the age of an actor. The premise of the ad is to mirror the way the nation watches TV.