American actor Will Ferrell has been transformed into wellness and money guru ‘Will Power’ in banking app Lunar’s new comedic campaign.
Created by Åkestam Holst/NoA in close collaboration with Will Ferrell, director Jake Szymanski and Talent Republic, the short spot features the actor’s over-the-top character who comes with some big advice – and even bigger hands. Throughout the ad viewers see the life coach participate in a doctor’s check-up, attempt to fly a helicopter, climb a snowy mountain and even drive a golf cart erratically – what else would you expect from Will Power?
The self-identifying ‘worldwide happiness guru’ drops lots of inspiring quotes and information on how to become rich and powerful, with the strapline always ending with downloading the Lunar app.
Lunar has been challenging the ‘world of banking dinosaurs’ since its inception back in 2015. It’s a 100% mobile-based app that currently has over 400,000 users and 450 employees in the Nordics.
“We wanted to create a concept far from the standard banking communication guidelines to help people regain control of their money life,” said Joakim Khoury, creative director at Åkestam Holst/NoA.
“The 'Will Power' campaign is a piece of pure and unfiltered silliness, just the way we like it.”
Support for the campaign will come from out-of-home (OOH), digital and social during activations, with new films launching later this year.
“Will Ferrell rarely undertakes commercial work, so it was a huge coup for us to expedite the partnership with Lunar,” added Anne Batz, founder of Talent Republic.
“His appetite to understand the brand and direct involvement on a creative level was impressive and still comparatively rare by Hollywood standards.”