Why 'genba' is at the heart of Toyota's esports strategy

The TGR GT Cup Asia 2021 began with national rounds held from August to September in participating countries

Toyota has entered esports after frontline learning, or 'genba', helped it understand that the virtual experience and community around driving can augment its 'real-life' activities. The Drum finds out how Toyota shows spectators and racers its passion by experiencing its vehicles in a virtual environment.