What you need to know about Cflight, the tool combining linear TV and BVOD measurement

Andrew McIntosh talks up how the tool will offer post-campaign measurement and, most importantly, will deduplicate reach

In June, Britain’s broadcasters set aside their differences to launch Cflight, a tool designed to gauge campaign reach and frequency across linear TV and broadcaster video on demand (BVOD). The Drum explores how this progresses the CTV landscape in the UK.