Starbucks has expanded its partnership with super app Grab in South East Asia to provide its customers with personalized experiences.
The expanded partnership will see Starbucks customers earn Starbucks Rewards points when they order through Grab. Customers can also choose to pay for their orders with the GrabPay e-wallets in-store and in-app, as well as choose the self-pick-up option.
In addition, customers can now purchase and send pre-loaded Starbucks gift cards to friends and family through Grab in the Philippines, Thailand, Singapore, Malaysia, Indonesia and Vietnam.
In the future, customers will also have the option to sign up for a Starbucks Rewards membership through the Grab app and redeem offers.
Starbucks will work with Grab for its FoodShare food donation program, enabling participating stores to connect with Grab drivers to pick up food donations from 40 stores in the Metro Manila area daily and deliver them to local non-profit organizations such as the Philippine Food Bank Foundation.
“As one of the most digitally-connected regions in the world, South East Asia continues to inspire us to elevate the Starbucks Experience,” said Erin Silvoy, vice-president, product and marketing, Starbucks Asia Pacific.
“Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver positive impact in the communities we serve through FoodShare program.”