‘Snoop Dogg syndrome,’ walking the walk & debating FLoC: making sense of US market trends

Funny, celebrity-filled ads are more popular than ever as brands try to reach fatigued audiences

The Global View is a monthly briefing from The Drum’s editors and top journalists, breaking down trends and developments in markets around the world. This month, US editor Kenneth Hein and reporter Kendra Clark join editor Cameron Clarke for an exclusive rundown of what’s happening in the US market at the moment.