Smirnoff tells Nadia Tehran's story in latest 'We’re Open' drive

Smirnoff has continued its We’re Open campaign by profiling Swedish-Iranian, hip-hop artist Nadia Tehran, leveraging her stories around inclusivity.

Kicking off in the UK and Ireland, the campaign will follow in Africa and Latin America as the brand tries to champion is social message.

The slot, created by 72andSunny Amsterdam and American director Zachary Heinzerling, was shot in Sweden and told the tale of the challenges faced by the musician as a second-generation immigrant.

“Inclusivity is such an important topic today. Smirnoff believes in the power of music to bring people together,” said Vince Hudson, senior vice president and global brand director of Smirnoff.

“It’s a real privilege to be able to work with such a genuine up-and-coming artist as Nadia Tehran, whose talent communicates the challenges and joys of growing up and living across cultures.”

The campaign will be supported with film, social activation, digital out of home, influencer and media partnerships.