Following a competitive pitch, Threepipe has been appointed to support skincare brand Ioniq Skincare across organic social, influencer, PR, paid social, paid search, SEO and creative.
The activity will focus on both the UK and German markets as Ioniq Skincare launches its smart spraying device based on unique and patented magnetic skin technology.
Ioniq works by creating an attraction between the skin and its liquid formulations and transforms skincare products into droplets for even distribution throughout the body.
The Ioniq One handheld device negatively charges the cosmetic formulation, which then is attracted to the natural conductivity of the skin to deliver faster, more even and rub-free applications of creams to the body. The skincare range includes sun protection, tanning and a body serum and moisturiser serum.
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Threepipe has provided pre-launch support from the spring, and then will build up the brand and performance media activity to support the launch via the Ioniq Skincare website in July.
Jim Hawker, co-founder at Threepipe, said: “It’s exciting to be working with the Ioniq team to bring such a revolutionary device to the UK and German beauty market.
“We will initially be targeting early adopters of new products and technology before widening out to the audience that are looking for an innovative way to solve the age-old problem of applying creams in an even way and in hard-to-reach places.”
Lena Ahn-Bosch, brand manager at Ioniq, added: “We are delighted to be working with the Threepipe team that has such a great roster of clients in the beauty market.
“Having a partner that can take us to both markets with full media support across the channels was crucial. We can’t wait to get going.”