Client: Morrisons
Date: Nov 2021
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Christmas evokes images of a jolly Santa Claus working hard in his snowy grotto making wonderful toys to be delivered all around the world. This year, however, Morrisons wants to highlight some other heroes of the season – farmers.

Created with agency partner Publicis Poke, ‘Farmer Christmas’ pays tribute to farmers who work hard all year long to make this time of year so special and provide us with the food that we get to enjoy with loved ones.

The ad follows two young friends as they explore North Pole Farm, sneaking into the various workshops where butchers, bakers, fishmongers and florists are preparing delicious seasonal treats. The duo is amazed to find Farmer Christmas’s version of a sleigh and reindeer, which happen to be Morrisons lorries. As the pair’s journey comes to an end they declare that “he’s been” after spotting a table full of yummy food and sit down to enjoy the Christmas meal with their family.

Credits

CAMPAIGN TITLE: Farmer Christmas

CLIENT: Morrisons

ADVERTISING AGENCY: Publicis•Poke

EXECUTIVE CREATIVE DIRECTOR: Dave Monk

CREATIVE DIRECTOR: Nick Allsop

CREATIVE: Hector Dudding

CREATIVE: Ollie Quinn

DESIGNER: Roxana Iriciuc

PLANNER: Diego Chicharro

BUSINESS LEAD: Morgan Lafferty

ACCOUNT TEAM: Robert Scobie, Joanne Atkins, Eleni Masoura, James McGrath

HEAD OF PRODUCTION: Colin Hickson

AGENCY PRODUCER: Paris Starr

MEDIA BUYING AGENCY: Wavemaker

PRODUCTION COMPANY: Somesuch

DIRECTOR: Nick Gordon

EDITOR: Stitch: Tim Hardy, Ben Corfield

PRODUCER: Jane Lloyd

POST-PRODUCTION COMPANY: The Mill

AUDIO POST-PRODUCTION COMPANY: Soundtree

PHOTOGRAPHER: Mark Wesley