Indian Postal department, in collaboration with the Coffee Board, has launched its new coffee scented stamps in order to give a branding push to Indian coffee.
Telecom minister Manoj Sinha released the stamp in the presence of commerce and industry minister Nirmala Sitharaman, which are a collector's version and are priced at Rs 100.
Sitharaman, said: "Today is an age of branding, we need to brand everything, we need to sell everything, we need to have high profile marketing for everything to even reach the lower end of the pyramid."
She further added, "promotion of Coffee, branding of different coffee should go with a lot more hype. There is a lot of creativity we need to (put) into taking coffee further.
Noting that countries like Cambodia, Vietnam and Myanmar have done, and are doing, a lot of things in packaging, value addition, presenting and marketing of the coffee, she said: "the Coffee Board obviously is now going to have to be on its toes."
Stamp lovers were quite happy with the news as this innovative campaign trended on Twitter as #CoffeeFlavouredStamp. Also, many retweeted and congratulated the coffee board and Nirmala Sitharaman for their efforts.