Ones to watch: which brands are defining mobile marketing today?

Mobile marketing now encompasses so much activity that it’s hard to know where to look for inspiration, or which brands to keep an eye on. As part of our deep dive into all things Mobile, from fintech to fitness and dating to denim, our researchers and reporters shine a spotlight on 10 brands to watch in this exciting and vital space.

Mobile marketing has been transformed over the last decade from a niche, even neglected, space to encompassing pretty much all marketing activity. But as it’s expanded, looking for inspiration – for the brands creating new products, audiences, and whole markets that didn’t previously exist, for the platforms that could be the pillar of your next media plan, for companies changing the mobile experience itself – has got harder.