Agency: NORD DDB
Client: McDonald's
Date: Feb 2022
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McDonald’s Sweden’s striking new campaign cheekily positions the fast-food chain as ‘the first order after the last order’ on a boozy night out.

Created with agency partner Nord DBB, the ads have been running in out-of-home (OOH) locations near nightlife hotspots in the country.

Each of the colorful, slightly warped images shows a skewed version of a classic McDonald’s menu option through the bottom of a glass.