Client: NHS
Date: Mar 2022
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The NHS in England is urging people to set aside any concerns they might have for Britain’s pandemic-stretched health service and come forward to their GP for tests ‘if something in your body doesn’t feel right.’

The tense campaign is spearheaded by M&C Saatchi to boost detection of early-stage cancer by likening reticence on the part of individuals willing to present for a check-up to a coiled ‘Jack-in-the-box.’