Jenni Baker

JB

Journalist

The Drum
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In it to win it: The Drum & PromoVeritas launch ‘Most Effective Promotion’ award
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How advanced car design will advance marketing – the future according to Waze
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Video in the golden age of creative – the future of social entertainment

Back to the future: motors, marketing and the ultimate mobile app
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Crumbling cookies, brand purpose and bringing ‘humanity back to marketing'
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A snapshot of industry perspectives on the CTV ecosystem in transition

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Freshly squeezed: how to re-energize creative juices at the enterprise-level
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Asda, Tesco and Boots talk retail media opportunities in 2022
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Content in motion: how brands can break boundaries with social entertainment
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Why brands need to connect with consumers more than ever
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CTV in 2022: the year to address new audiences

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Twitch Gameplan advertising certification launches to help advertisers & agencies level up
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When work flows, creativity flows: meet the future of creative experiences
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Does print have a place in the metaverse?
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From inspiration to action: the purchasing power of Pinterest’s full marketing funnel
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Ready, steady, cook(ie-less): a programmatic recipe for success
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5 predictions to help marketers switch on to TV in 2022

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Wavemaker, TikTok, Twitter & Meta talk social media intelligence in 2022
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A new year & a refreshed open web – uncover the opportunities outside the walls in 2022
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4 actions to future-proof marketing measurement