Inside Nielsen’s rebranding strategy post-MRC scandal

Nielsen is preparing for a major rebrand on the tails of its MRC accreditation suspension

Following accusations that the measurement firm was underreporting viewership numbers, Nielsen saw accreditation of parts of both its local and national business suspended last month by the Media Rating Council. Now the company is preparing for a comeback. The Drum sits down with the company’s chief marketing officer Jamie Moldafsky to talk rebranding and measurement integrity.