Indian music industry gets NFT marketplace to connect artists with fans

The marketplace will be releasing the first set of assets from musician Ilaiyaraaja on February 14

India-based media and consulting firm One Mercuri has formed a music and entertainment non-fungible token (NFT) marketplace called WishWorld.

Built together with blockchain company Aqilliz, the marketplace is intended to provide creators and artists a platform to connect with their fans through experiences and interactions.

“We received numerous proposals and evaluated several offers received the world over to build an NFT marketplace addressing the Indian music and entertainment industry and decided to partner with Aqilliz for the fact that it has built a robust platform that is very unique,” said Sriram Bakthisaran, the managing director of One Mercuri.

“Its approach towards treating the content as a coveted asset keeping the consumer at the center is what we liked the most. We look forward to working with Aqilliz in creating this first-of-its-kind marketplace.

The marketplace will be releasing the first set of assets from musician Ilaiyaraaja on February 14. More than 8,000 songs have composed in nine languages will be released, including more than 100 unreleased albums.

These will be released as digital collectibles with the original soundtrack, along with interesting anecdotes, features and even musical notes from these compositions.