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How Fastrack marketing boss Ajay Maurya is leading the brand’s foray into ‘fash-tech�...
5 ways to make sure your procurement strategy is future-proof
‘Experiment, fail harder and do what you are good at’: W+K India’s Santosh Padhi on his...
It's time for marketers to move out of the fast lane and into the ‘slow life’ trend
What the ASCI’s new guidelines mean for Indian crypto and NFT advertising
Doritos launches brand campaign in India via its first-ever Instagram filter
Wieden+Kennedy expands India operation with new CCO and office in Mumbai
Twinning in the metaverse and the future of marketing
How Swiggy got its teeth into India’s growing appetite for food delivery
Adobe’s India marketing head Sunder Madakshira joins UK-based Rezolve as the India CEO
Cadbury Perk takes on cancel culture and political correctness in India
P&G’s bid for an equal household continues with the new Ariel ‘Share the Load’ launc...
Adobe’s India marketing head Sunder Madakshira joins Rezolve as India CEO
Pepsi’s formula to empower singletons this Valentine’s Day and beyond
Marketers need to rethink the playbook for the burgeoning Indian mobile market
Making sense of a metaverse of marketing opportunities
The condom brand battle-call: who is the thinnest of all?
What some of the leading Indian CXOs have to say about the just-announced Union Budget
Quaker's plans to motivate millennials to switch to oats in India
PepsiCo Lay’s collaborates with Snap to launch its thinnest ever chips via new AR lens
Viacom India announces first-of-its-kind NFT marketplace from a youth entertainment brand
9 trends marketers should avoid in 2022
Adobe India’s marketing boss on decoding the future of marketing
PepsiCo India’s snack brand Kurkure takes the quirky route with popular film stars
Kellogg’s focuses on convenience as it repositions brand in India
Time to deploy data to make marketing more creative and compelling
Vivo asks everyone to switch off their phones this festive season
McDonald’s plans to make EatQual bigger and more inclusive in India
Swiggy India launches #SantaOpenToWork to remind about its gift delivery service
Sony Pictures and Zee close to forming a powerful merged company
Lenovo India CMO: ‘Marketers need to be tuned in to the reshaping realities around them�...
‘Marginalized groups see what most don’t – their fringe is their edge’
MTV India and Ogilvy use karaoke to help dementia patients
How are brands tackling period poverty and menstrual hygiene in India?
Amazon Pay's plans to win over the Indian digital payment market
Cryptocurrency advertising to be put under stricter rules in India