Hunger, passion, curiosity: MullenLowe Singapore’s Shengjin Ang on being a great creative

What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specifics actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.

MullenLowe Singapore’s creative director Shengjin Ang, has had his fair share of success.

In the industry for over 14 years, he has spread his talent to award-winning work in print, outdoor, radio and more. Bagging recognition by Cannes Lions, D&AD, Clio, Communication Arts, and named best new art director in 2005 for the Singapore Creative Circle Awards, he knows what it takes to be a great creative — and distills it down to three simple steps.

The first, and one that never goes out of style, is hunger. One needs to be hungry and be willing to much more than what one is supposed to do. Next, curiosity is a key trait — the opportunities to see more, listen more and learn more to be current. Finally, passion is something that helps people in the marathon that is a creative career.

See Ang's full interview above, and don't miss the previous What it Takes to be a Great Creative? with PJ Pereira of Pereira & O'Dell.