How Pepsi, Kroger and other top brands balance data privacy and personalization at scale

Some brands have struck a balance between privacy and personalization, while others have struggled / Adobe Stock

As part of The Drum’s deep dive into all things CX, we surveyed top experts as to how brands and agencies can provide consumers with the kind of tailored experiences they’ve come to expect – while also offering transparent data practices ahead of the cookie’s demise. Here’s what they had to say about striking this delicate balance.