Here are the consumer holiday behaviors that are critical to 2022 retail strategies

What can marketers expect in the run-up to Christmas?

Marketers are throwing out the book on how to market to customers during what is traditionally the busiest shopping period of the year. Not only have consumers experienced behavioral shifts in shopping habits due to the pandemic, but we’re in the midst of a historic and ongoing supply chain crisis at a crucial influx period. Here’s what to expect this month, and how it will be critical for informing 2022.