Guinness ad celebrates St Patrick’s Day traditions

Irish brewer Guinness, alongside creative partner Quaker City Mercantile, is marking the return of St Paddy’s day with an uplifting spot celebrating all the traditions that are synonymous with the event.

Called ‘All Together with Guinness this St Patrick’s Day,’ the minute-long ad features the hustle and bustle of a typical Irish pub with a group of people enjoying pints with some of their nearest and dearest.

There’s a sense of togetherness and fun throughout the video, with the merry bunch belting out the classic tune Can’t Take My Eyes Off You by Frankie Valli & The Four Seasons before ending with the message ‘All Together Now ... Happy St Patrick’s Day.’

The campaign will run throughout March across digital and traditional TV channels, with St Patrick’s Day itself falling on March 17.

Guinness recently made moves to capitalize on the success of its brand experience venues, with Diageo set to invest £73m in building a microbrewery in London.

Due to open in autumn 2023, it will be the first time the Irish stout has been brewed in England since 2005 when the Park Royal brewery closed.

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