Gravity Road hits the streets to crowdsource a thoroughly millennial Christmas | Christmas in Ad Land

Roaring fires, roast dinners, frankincense and myrrh are out – Santa’s topknot, reindeers on Snapchat and festive cockapoos are in! That’s according to Gravity Road’s comprehensive ‘millennial’ street research, recorded as part of The Drum’s documentary series Christmas in Ad Land.

Watch the agency’s Alice Pitt-Carter as she grills the consumers of Carnaby Street on her ideas for a thoroughly modern Christmas. The festive season’s traditions are, after all, “so old”.

Christmas in Ad Land is a hard-hitting exploration into the grim and often unforgiving world of advertising during the festive period.

Make sure to catch up with chapter one of the investigation, featuring Mr President, and chapter two, featuring J. Walter Thompson London.