The Marketing Practice

We believe there's a better way to do B2B marketing. Our model, built on long-term partnerships and agile working, delivers lasting success.

East Hendred, United Kingdom
Founded: 2002
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Skills

B2B
B2B Business Development and Lead Generation
Partnership marketing
Channel Marketing
Account Based Marketing
demand generation
B2B Marketing

Clients

Microsoft
O2
Xerox
Sage
SAS
ServiceNow

Sector Experience

B2B Technology
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Glenn Cooksley joins The Marketing Practice as Client and Operations Director, Australia

by Heather Barnett

March 9, 2022

The Marketing Practice (TMP), a global B2B marketing agency, has appointed Glenn Cooksley as client and operations director for TMP Australia. Glenn's appointment comes as the Sydney office celebrates twelve months of exponential growth, having won eight clients and onboarded 15 employees since opening in December 2020.

Glenn brings almost 20 years of experience in product and marketing in B2B technology and service sectors, building demand generation growth engines that encompass digital and traditional channels including PR, event execution and brand building. He has worked across multi-function, geographically distributed teams in highly complex matrix global organizations such as RoZetta Technology and LexisNexis Pacific.

As client and operations director, Glenn will work closely with the TMP Australia team to ensure a continued high level of client satisfaction and consistency in processes, systems and reporting. He'll also build on TMP's global delivery model to manage effective programs across multiple regions, delivering growth right across the funnel.

"I'm excited to join an energetic and high-achieving team at such a pivotal point in the agency’s development," says Cooksley. "I look forward to contributing to building a strong growth platform and successful business in the APJ region.”

"I'm delighted to welcome Glenn to the team,” comments Mari Kauppinen, managing director, Australia. “We have seen rapid growth over the last year and are on track to continue. I've already seen the positive impact of Glenn’s understanding of clients’ business objectives and ability to focus the team as we scale to meet growing client demand."

Tags

B2B marketing Agency
B2B Agency
B2B