Future of TV

Twitch unveils March Madness partnerships with Wendy’s and Philips Norelco

Can lowly-rated Nielsen bounce back with a buyout?

UKTV showcases Alibi with pop-up crime scene experience

Global streaming subscriptions surge 100,000 to 1.3 billion in 2021

Has streaming overcome its CX issues?

NBCU taps Omnicom as first partner to integrate into proprietary data clean room

Netflix UK and Ireland price hikes raise questions over ad-free future

Was Disney+ right to introduce an ad-funded tier?

Netflix CFO leaves door open to ad-supported subscription tier

Red-hot ad market and spiraling inflation push UK TV ad spend to record heights

‘A no-brainer’: Why Peroni became the first sponsor of Sky Atlantic in VOD

Disney+ to introduce ad-supported plan as market shuns SVOD

TV ad price inflation is keeping media buyers up at night

Creative Works

Ad of the Day: Paramount+ kills South Park’s Kenny with iconic Flashdance water bucket

What do advertisers really think of ITVX’s bold step into the future?

4 reasons why UK TV has entered a ‘renaissance’ period

P&G, Sky and Unilever lead UK’s biggest spending TV advertisers in 2021

ITV hits record 24% ad revenue growth as it enters streaming phase

ITV launches ad and subscription-funded streamer ITVX that will air shows before linear
Promoted

‘Be inclusive, not exclusive’: why brands need to embrace conscious advertising on social...

Disney invests in privacy-safe measurement with Horizon Media deal and new identity graph

Valentine’s Day dominates UK’s 10 most liked ads in February, finds System1

Media agencies struggling to keep brands advertising around bleak Ukraine news cycle

FuboTV teams up with Kantar to ‘prove the value’ of its CTV campaigns

RT broadcasting dropped by more publishers while Ofcom opens 15 investigations

Magnite bets on publisher data being the future of advertising by acquiring Carbon
Opinion

A decade of Netflix: how on demand transformed TV tech

RT and Sputnik banned by EU in crackdown on ‘harmful disinformation’
Promoted

A snapshot of industry perspectives on the CTV ecosystem in transition

Applebee’s pauses CNN ads after ill-timed dancing cowboy interrupts Ukraine coverage
Opinion

Brands waste as much as half of TV ad spend on oversaturated audiences

Nielsen brings its cross-channel planning tool to connected TV

Will Coinbase’s Super Bowl ad really change the landscape of TV QR codes?

Backbench revolt seeks to take Channel 4 privatization off the table

26% of Brits say they won’t watch linear TV again... but that doesn’t mean they’re l...

Coinbase Super Bowl coup helps push crypto app downloads up 279%