Kin + Carta is undergoing a three-pronged growth strategy led by its acquisition of Bulgarian-based software development firm Melon Group, completed in tandem with its buy-out of the remaining 50% stake in Chicago e-commerce consultancy Loop and the acquisition of intellectual property rights for artificial intelligence (AI) data platform Octain.
The digital consultancy’s aggressive expansion will see it straddle the European and North American continents with an expanded digital and service offer to clients on either side of the pond as part of a global growth strategy.
Melon Group employs a 300-strong team of web, mobile and data specialists across Bulgaria, North Macedonia and Kosovo. Its operations will be folded in with Kin + Carta Greece as part of the first tentative steps toward establishing a new delivery hub serving southeastern Europe – subject to the approval of relevant competition authorities.
Meanwhile, the acquisition of Loop 5,000 miles to the west cements Kin + Carta’s digital commerce capabilities, aligning with its technology, data and experience services for clients such as Southwire and Royal Caribbean.
J Schwan, chief executive officer of Kin + Carta, commented: “Identifying, acquiring and integrating brilliant new businesses into Kin + Carta broadens our reach and creates opportunities to learn from experts in their craft. In addition, expanding our nearshore production capabilities allow us to serve more clients, creating new jobs both onshore and nearshore.”
Krum Hadzhigeorgiev, Melon chief executive, added: “Joining the Kin + Carta family enables us to make the most of the significant surge in demand for digital transformation as a result of the pandemic.”
In parallel, Kin+ Carta has acquired the intellectual property rights for AI data platform Octain, a move that will help it predict supply chain shortages, detect fraud, measure customer retention and accelerate data-driven decision making.