Fashion
Opinion

Metaverse Fashion Week comes into style
Opinion

It's time for marketers to move out of the fast lane and into the ‘slow life’ trend

The Drum Network

Discover three pioneers of luxury fashion in the metaverse
Opinion

Why Greggs’ collab with Primark is a (meal) deal made in heaven
The Drum Network

Hugo Boss’ aggressive rebrand is impressive, but it misses a trick
Opinion

Fashion brands switch up agency partners ahead of next year’s e-commerce push
Opinion

What brands need to know before experimenting with NFTs
Opinion

What UX designers can learn from the fashion industry
The Drum Network

Singles’ Day: Chinese fashion brands overshadow the rest
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The paradox of fashion: can fast ever slow down?
Opinion

It’s time to stop experimenting with social commerce and get stuck in
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SEO strategy increases customer engagement for master jeweler
Opinion

5 trends sure to land retailers and brands an A+ in their back-to-school efforts
Opinion

With vaccinations on the rise British retail is bouncing back
Opinion

Letter from gen Z: here’s how we really use social commerce
Opinion

Letter from gen Z: why thrifting is the future of fashion
The Drum Network

Cult partner with Central Saint Martins students to create digital exhibition
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11 marketing tips for fashion retailers in 2021
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The future of DTC? Think like a lifestyle brand
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Loyalty voxpop: The value of loyalty
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What new roles will agencies assume by 2025
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Is Amazon a natural habitat for designer brands?
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Closing the loop: from siloed initiatives to sustainability
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How to measure ROI: return on influence
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Why Covid-19 is a wake-up call for luxury brands
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A four-step regime for beauty brands and retailers in social
Opinion

John Lewis's axing of ‘Never knowingly undersold’ shows retailers are rethinking their...
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How strong brand presence can help and how to achieve it
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How the fashion industry can survive post-lockdown existence
Promoted

What does PR integration mean for marketers?
Opinion

The Great Reset: advertisers tackle climate crisis with 'Create and Strike' return
Opinion

'Brands must show their support all year round, not just during Pride month': marketing and...
Opinion

Not all categories are created equal when it comes to client-agency relationships
The Drum Network

How is coronavirus impacting fashion brands?
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Crocs hires Hey Honey as its pan-European social creative agency of record
The Drum Network

The rise of UGC and the race to reflect the ‘new normal’ in marketing