Facebook advertising chief David Fischer gets expanded revenue remit

Facebook's David Fischer

Facebook's advertising head, David Fischer, has been quietly elevated to the role of chief revenue officer.

The unannounced promotion was spotted by Business Insider, which reported that Fischer's new title had been filed with the SEC in April but had largely escaped notice at the time.

Fischer was previously Facebook's vice president of business and marketing partnerships and has worked for the social media giant since 2010.

Before that Fischer held a variety of roles at Google, including vice president of global online sales and operations.

In a wide-ranging interview with The Drum in March, Fischer expressed his view that the company could unlock more value from its family of products like Messenger, Instagram and WhatsApp.

"The family of apps have to be tied together and [we need to] tell our story more effectively – here’s what we do, here’s what we stand for and here’s why we do it," Fisher said.

His new role reflects that he will now have increased responsibility for all of Facebook's money making properties.

Antonio Lucio, the chief marketing officer recruited from HP, last week told The Drum how the highly scrutinised company will try to better promote itself to users and advertisers.