Digital Advertising
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Mobile app and brand spend: the new power couple?
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Calculating carbon reductions in digital ads is more complex than you might think
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Influencer marketing predictions for 2022: D&I, new tech, social shopping & more
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New initiative aims to support development of addressable media in European markets
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Why green energy is not enough to make your digital advertising climate-friendly
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Brands are already out of time on cookies
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3 key opportunities for ecommerce and digital marketing in 2022
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What meets the eye: get granular consumer insights with visual analytics
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B2B: from engagement to impact
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How bots & fake users are killing the modern marketing operation
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How the media industry is in a unique position to reduce the internet’s CO2 impact
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10 post-pandemic trends for future-focused brands in 2022
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How to transform sustainably
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Taking virtual events up a gear: the secret behind OPPO INNO Day
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Quantifying Q5: how to appeal to post-holiday shoppers
Opinion

Brands must be the remedy for the poisoned dynamic between creator and platform
Opinion

Is ‘cultural relevance’ out of touch?
Opinion

7 principles for engaging with neurodivergent people
Opinion

How to avoid tokenism in multicultural marketing
Opinion

IPA president Julian Douglas: my end of year report card on advertising's progress
Opinion

Authentic Pride: before marketing to the marginalized, make your culture inclusive
Opinion

Reaching the minority: inclusive design begins with the right data
Opinion

Why the death of third-party cookies is actually a modern advertiser’s dream
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Why you’ll need to engage more with marketing procurement in 2022
Opinion

Closing the representation gap in digital advertising
Opinion

Natural bias: if we’re hard-wired to stereotype, how can brands become inclusive?
Opinion

Why disability representation matters for brands
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TikTok and WPP on mastering creative, commerce and consumer influence
The Drum Network

Five strategic questions to help your 2022 B2B rebrand
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Commerce needs a radical rethink – it’s time for P2C
Opinion

What UX designers can learn from the fashion industry
Opinion

Brands need to understand consumers' data privacy is an inalienable right
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That Black Friday Feeling
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How Havas Media HK and Oracle are using contextual intelligence to drive cookie-less advertising...
Opinion

What next for marketers as Australian teens abandon Facebook and Instagram?
Opinion

Will customer experience personalization still be possible in a cookie-less world?