Agency: DDB
Date: Feb 2022
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Prudential has launched a wellness campaign in Malaysia to encourage people during the Covid-19 pandemic.

The campaign, created by Naga DDB Tribal and called “Code to Wellness”, put QR codes on table-top calendars. People can scan the QR Code every month and get access to wellness advice, activities, and rewards.

Prudential hopes the calendar will help Malaysians to live with confidence with small actionable steps.

“As a brand, we are all about allowing our customers to live with confidence. This calendar gives us just that with a year’s worth of health and wellness activities to help transform our lives for the better,” said Angeline Tung Tze Ling, the head of brand and communications of Prudential in Malaysia.