Agency: Apple
Client: Apple
Date: Mar 2022
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Apple’s schlubby, downtrodden underdogs are back, and this time they are escaping from the clutches of their demanding boss Vivienne.

‘Escape From the Office’ sees the scrappy team of four daydreaming about starting a company of their own, but first they require a product that they can successfully take to market. Taking inspiration from a double-bagged box of donuts, they devise a plan to make a reusable reinforced bag.

Throughout the nine-minute spot, viewers see the misfits conduct frantic meetings, hire a 14-year-old software developer and move into their new office (garage) space – which sadly comes with a bit of a nasty smell. As the company grows, their old boss Vivienne finally comes crawling back and tries to buy the successful startup.