Ads of the Week: Vagina Museum reopens and Tinder talks green flags

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, after six months of temporary closure, the world’s first bricks-and-mortar museum dedicated to vaginas, vulvas and the gynecological anatomy is back with a bang, dating app Tinder launched a green flags checklist for singletons and South Park’s Kenny has been killed once again in the new Paramount+ mountain spot.

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The Vagina Museum: Neighbours by TheOr London

Provocative? It shouldn’t be. Following almost six months of temporary closure, the Vagina Museum is reopening in its brand new location of Bethnal Green, London.

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Tinder: Green Flags Only by CPB London

Whether you’re looking for a hook-up or a long-term partner, online dating apps should not just be fun but also safe for all users. Tinder dropped a new campaign this week highlighting its safety features that aim to make the user experience as positive as possible.

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Paramount: The Storm by Droga5

Paramount+ is using its range of TV and film characters in its latest push to promote the streaming service. In the 30-second clip viewers are taken to Mount Paramount ‘where entertainment lives’ as a dramatic storm is brewing. Sadly, South Park’s Kenny didn’t quite make it out alive.

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Period: Loopholes Cereal by 72andSunny New York

Taking a stand and raising awareness about period poverty, 72andSunny New York has joined forces with Loopholes – a fictional cereal brand where the ‘prize’ in each box isn’t a toy, but a cycle’s worth of sanitary products.

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Specsavers: Should’ve 2.0 by The Agency

Specsavers hit the streets with a striking billboard project, building on its ‘Should’ve 2.0‘ campaign to highlight the dangers of undertaking outdoor advertising installations without your glasses on.

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Elvie: Smart Bodies by Mother

Leading tech brand Elvie, alongside creative agency partner Mother, launched a global campaign to champion the amazing biological complexities of women’s bodies.

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Sony: Gran Turismo 7 vending machine by DDB

Sony made a life-size vending machine in Singapore featuring 20 floors of the supercars from the GT7 game.

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Perspectus Global: Imagine by CPB London

For International Women's Day, CPB London created a series of posters that invites the public to simply “imagine” the person who assumes a particular job title, including a chief executive officer, a doctor, a nurse and a makeup artist.

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Evolution of Smooth: Pubes For The Planet by Mischief @ No Fixed Address

Unwanted body hair has become an unlikely resource to help save the planet, with skincare specialists Evolution of Smooth teaming up with renewable resources provider Matter of Trust to put fallen pubes to good use.

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