Ads of the Week: from the BBC’s Winter Olympics to Loewe’s Spirited Away collab

BBC Creative’s spot promotes the Winter Olympics in Beijing

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. This week, the BBC Creative team dropped an icy stop-motion film to promote the Winter Olympics, luxury fashion brand Loewe stunned passersby on the streets of Chengdu with a Spirited Away-inspired 3D billboard, and Mad Men alum Jon Hamm suffered major FOMO in the new Apple TV+ spot.

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BBC: Extreme By Nature by BBC Creative

The BBC in-house creative team dropped its first Winter Olympics campaign this week, just 10 days before the games kick off in Beijing.

‘Extreme by Nature’ takes the form of a mixed-media animation, created in partnership with Blinkink, and combines an array of in-camera effects, 3D printed frames and stop-motion animation to bring the frozen backdrop of the event home.

Vote for the work here.

Loewe: Loewe x Spirited Away by Juergen Teller

Spanish luxury fashion house Loewe dazzled passersby on the streets of Chengdu with a 3D billboard featuring pieces from its latest collection, which takes inspiration from Studio Ghibli’s animated film Spirited Away.

The campaign, which was shot by famed photographer Juergen Teller, encapsulates the dream-like qualities that the animation studio is known for, with the 3D billboard showing off various handbags in a whimsical way.

Vote for the work here.

Apple: Everyone But Jon Hamm by TBWA\Media Arts Lab

Actor Jon Hamm, known for his role as Don Draper in Mad Men, starred in TBWA\Media Arts Lab’s tongue-in-cheek spot for Apple TV+.

The premise of the campaign was that the streaming service features work from some of Hollywood’s biggest names... except Jon Hamm.

Vote for the work here.

Butterkist: Here For The Drama by St Luke’s

Popcorn brand Butterkist was absolutely here for the drama that has continued to unfold amid claims of Number 10 lockdown parties. The brand wittily inserted itself into the conversation by placing a digital billboard on top of a van in front of the famous street.

Vote for the work here.

Specsavers: That’s Specsavers Love by Specsavers

Optical retailer Specsavers hoped to resonate with Canadians using its much-loved British humor with the brand’s first integrated marketing push across the pond.

Vote for the work here.

Amazon: Prom by Droga5

Amazon, with advertising agency partner Droga5, turned back the clocks to a 1950s school dance in a touching campaign to promote its Alexa virtual assistant technology.

Vote for the work here.

C3P: Unwanted Followers by No Fixed Address

The Canadian Centre for Child Protection (C3P) and agency partner No Fixed Address released a hard-to-watch and chilling video that brought to light the many hurdles that child abuse survivors must face every day.

Vote for the work here.

Tropicana: Just Another Day by Cramer-Krasselt

Tropicana released a tongue-in-cheek disaster-style ad as part of its ‘Sip Your Sunshine‘ marketing push. ‘Just Another Day’ is a two-minute-long comical insight into extreme events that would definitely interrupt the course of your day.

Vote for the work here.

LinkedIn: Welcome, Professionals by McCann

LinkedIn unveiled its latest iteration of ‘Welcome, Professionals,’ aiming to spark conversation among the platform’s members – and throughout the zeitgeist as a whole – about what it means to be a ‘professional’ in the midst of a rapidly evolving society and culture.

Vote for the work here.

FedEx: Little Mistake. Big Demand by Noam Murro

FedEx launched a new ad, titled ‘Little Mistake, Big Demand,’ which was directed by Noam Murro, known for his work on blockbusters including 300: Rise of an Empire and Smart People. It stars Tennessee Titans running back Derrick Henry.

Vote for the work here.