Ad of the Day: Mick Fleetwood brings psychedelia to Harry Styles’s beauty brand

‘Shroom Bloom’ from Pleasing, featuring Mick Fleetwood / Pleasing Twitter

Pop star Harry Styles has opened bespoke one-off stores in London, New York and LA to showcase the products from his beauty line Pleasing, and the promo campaign features legendary Fleetwood Mac leader Mick Fleetwood.

Styles, who rose to fame as a member of One Direction, is well-known for his love of nail polish and last year decided to launch his own range of skin, nail and apparel products.

In an interview with Dazed last year, the singer said: “It was a fun little project, but during the pandemic – and when we eventually named it Pleasing – it felt like it was so much more than nail polish.”

‘Shroom Bloom’, the second micro collection, is the latest offering from the new beauty brand. The promo shots are a series of wonderfully psychedelic photography-meets-illustration type images with a lofty Fleetwood front and center.

The drummer was photographed by Anthony Pham at his home in Maui wearing his iconic top hat and some matching PJs.

Reflecting the vibe of the products and ad campaign, the Pleasing pop-ups have a vibrant, trippy, springtime feel with 60s inspired orange and pink hues. According to a post on Twitter, Styles curated the in-store playlist himself.