Corona has introduced a new non-alcoholic beer infused with vitamin D with a sunshine-laden commercial created by David Miami.
The ‘Sunshine, Anytime’ campaign offers a bit of escapism during the post-holiday period and plays on the brand’s heritage of relaxing on the beach enjoying the warm weather – but this time with a cold ‘Sunbrew’ in hand.
A creative stop-motion animation technique gives the spot a real snapshot feel, almost like the viewer is taking a quick vacation photograph of the serene surroundings.
“As a brand that was born on the beach, Corona embraces the outdoors in everything we do, because we believe that outside is where people best disconnect and relax. The feeling of the sun is one of the things that people love most about the outdoors, and the Corona brand is always innovating to remind them of that feeling,” said Felipe Ambra, global vice-president for Corona.
“Now we’re excited to offer consumers Corona Sunbrew 0.0%, the first non-alcoholic beer with vitamin D, reinforcing our desire to help people reconnect to nature, anytime.”
Year-on-year people participate in initiatives including Dry January, and it is forecasted that the low/no alcoholic beverage category will continue to grow throughout 2022. This timely campaign from ABInBev-owned Corona pushes its commitment to ‘help reduce and prevent the harmful use of alcohol across the world.’
“After numerous and rigorous trials, Corona Sunbrew 0.0% proudly showcases our ability to find solutions, gaps and opportunities for growth as a brand,” said Brad Weaver, global vice-president of innovation research and development for ABInBev.
“The journey was not easy as vitamin D is sensitive to oxygen and light, and not easily soluble in water. But thanks to our ongoing investment in innovation and research and development, our team was able to create the only non-alcoholic beer with vitamin D, providing a unique opportunity in the market.”
Sunbrew will be rolled out in phases – first in Canada, and then Europe, South America and Asia later in the year.