Chris Sutcliffe

Senior reporter

The Drum

I'm senior reporter at The Drum, primarily covering agency and media news and features.

How Discord doubled down on community to grow brand beyond gaming

GDPR negatively impacted advertisers and web users suggests Canadian Marketing Association

Meta assures advertisers it has limited underreporting of iOS conversions to 8%

Big brands pull ads as YouTube battles conspiracy and misinformation videos

Twitter steadily grows its audience as it shifts content strategy

Why the Brits 2022 is a celebration of music in the metaverse

Spotify agrees €280m sponsorship deal with FC Barcelona

‘Scarcity and utility’: Coke’s NFT creator on where trend is heading for brands

Spotify pledges $100m to marketing diverse talent after latest Joe Rogan controversy

For the first time, Amazon reveals $31.2bn revenue from advertising
The Drum Network

Podcast: the future of platforms and marketing

Facebook stumbles into first quarter as Meta - can it recover?

‘Pulling ad spend isn’t sensible’: media buyers on Spotify’s Joe Rogan controversy

Why the New York Times has acquired Wordle

How technology is powering a new generation of travel marketing

Acast launches Amplifier incubator to discover UK podcast talent

TikTok and Instagram allow users to subscribe to influencers directly: what now for brands...

German publishers raise new opposition to Google’s third-party cookie plans

4 things marketers need to know before entering the metaverse

Microsoft buys Activision: how the biggest deal in gaming history will impact adland