Professional Services
The Drum Network

A brave new world? Experiences in the metaverse
The Drum Network

Brand evolution and the metaverse: don’t let these brands leave you behind
The Drum Network

What will your role in the metaverse be?
The Drum Network

Why it’s OK to fail in the metaverse
Opinion

How to get ‘metaverse ready’: a beginner’s guide
The Drum Network

XD for the metaverse: four design principles for brand experiences
The Drum Network

The metaverse red pill: how we can avoid creating Earth 2.0
Opinion

A crisis comms strategy that goes against every PR instinct – can brand Boris survive?
Opinion

Addressing the distorted perception of over-50s in adland
Opinion

Will Tinder’s VaynerMedia match lead to a long-term relationship?
Opinion

B2B brands must embrace digital tools to thrive in ‘the great reshuffle’
Opinion

Color of the year? Word of the year? Color me skeptical
The Drum Network

Artificial intelligence: should we be worried yet?
Opinion

Is ‘cultural relevance’ out of touch?
Opinion

Why you can't overlook social mobility in D&I action
Opinion

How to avoid tokenism in multicultural marketing
Opinion

IPA president Julian Douglas: my end of year report card on advertising's progress
Opinion

Authentic Pride: before marketing to the marginalized, make your culture inclusive
Opinion

Reaching the minority: inclusive design begins with the right data
Opinion

Closing the representation gap in digital advertising
Opinion

Are block lists making your content less diverse?
Opinion

Natural bias: if we’re hard-wired to stereotype, how can brands become inclusive?
Opinion

Why disability representation matters for brands
Opinion

RHS appoints Essence as it hopes to grow lockdown audience of new gardeners
Opinion

Brands have the tools to make disability-inclusive content – it’s time to use them
Opinion

GB News enlists ad agency to reach '50% of Britons that haven't heard of GB News yet'
Opinion

As Roth retires from IPG, what legacy does he leave behind?
The Drum Network

The big event: are all the Q5 shopping ‘holidays’ worth your time?
Opinion

Healthcare brands pick new AORs after busy year
Opinion

Do CMOs focus too much on optimization? Creativity in a world of data
The Drum Network

Beyond the CMO? Agency leaders on their new access across the C-suite
Opinion

How many decisions have you made because you were worried what people thought of you?
Opinion

The meat of the brand that B2B marketers always forget
Promoted

Are great agency salespeople best placed to be your negotiators?
Opinion

Chancellor’s budget is a stark reminder of long road ahead on fixing the gender pay gap
Opinion

Can neuroscience help you take control of your working day?