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Mediacorp on why pivoting to an audience-centric approach is the future of TV
Opinion
Going 'viral' starts with the right video advertising strategy
Creative Works
Singapore anti-scam campaign highlights emotional toll on victims
Creative Works
Flash mob highlights dangers of flash floods in Singapore water agency ad
Erica Kerner explains the wind of change that leads her to SailGP
Universal Music expands partnership with Amazon Music and Twitch
Opinion
How to strike it lucky this Lunar New Year
Creative Works
Tiger Beer unveils NFT collection to celebrate the year of the Tiger
Opinion
Could gamification be the way forward for modern marketers?
Unilever outgoing global media lead David Porter explains why he is postponing retirement
Member Exclusive
Ikea, Johnson & Johnson and Indeed on creating inclusive policies for dads in Singapore
Muji uses haikus to promote reading for Singapore's National Library Board campaign
Member Exclusive
Will there be enough talent to build the metaverse?
Samsung takes down ad featuring drag queen in Singapore after backlash
Starbucks revamps omnichannel experience in China with Meituan tie-up
Singtel’s Chinese New Year film uses 5G-enabled tech to emphasize the importance of fami...
BBDO Singapore’s plans to refresh CIMB’s banking playbook in ASEAN
Member Exclusive
Will the metaverse really be as inclusive as it promises to be?
Opinion
4 tips on how to own the room and be a better leader
Opinion
Enter the metaverse, the future of in-game advertising
Samsung signs deal with One Esports to create dedicated app for its devices
Mastercard’s APAC EVP on the new rules of loyalty in a changing world
Twitter promotes Mitchell Kreuch to vacant managing director of South East Asia role
Johnnie Walker launches global campaign ‘The Walkers’ to help revive social spaces
Prudential creates AR filters on social media to teach importance of money
Opinion
Tackling affiliate marketing’s reputation problem in APAC
Opinion
Attention will become the new advertising currency and drive outcomes for brands
Opinion
The future of marketing is building a privacy-safe world
Member Exclusive
Why brands in Asia Pacific are turning to social selling
Tiger Beer chooses football icon Son Heung-Min for its global Lunar New Year campaign
Geneco and NParks highlight importance of sustainability for Chinese New Year
Singapore’s GIC transforms advertising panels at bus stops into urban farms
Behind oral brand Zenyum’s multi-sensorial Smile Gym in Singapore
Opinion
Key digital developments that marketers should consider in 2022
How Stellar Ace’s Project Campus Series plans to develop future marketing talent
Opinion
Asian esports will redefine entertainment in 2022
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